A skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 45 countries, we believe in ‘truth in beauty’.

Experience our innovative, luxe formulas that help maintain, protect and improve the appearance of skin. Discover the Elizabeth Arden foundation range. Sheer, medium and full coverage formulas infused with skin-loving ingredients for makeup that looks and feels like your version of flawless.

Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia, Acqua di Parma today is a symbol of Italian sophistication, discreet luxury, and craftsmanship that is inspired by its heritage and yet constantly evolving to always stay relevant and meaningful